The aim of this project was importance of water consumption in bodies, therefore booths have designed in trucks as recreational and healthy station, which it could be movable in throughout the city. The promoters have tested visitors to show appropriate water consumption for their bodies by healthy application. Test result and calendar granted with the brand logo to drive attention appropriate water consumption in a day.
Kaj Company believes that it could be really influential if they build the Doby statue since children can communicate with the character much better. So, we made that character and put it inside the hydration station, interesting enough for kids to take pictures with it and have it share in their Instagram account. As the result, the awareness about the product become greater and youngster’s loyalty increases to the Doby product.
