Increasing the awareness of the target group about the cool skin Philips shaver. In this product you can inject jell to the device and simultaneously, make your skin cool and fresh in order to introduce Philips shaver to all consumers appropriately we turned a buses in to an aisle with diverse booths. We also allocated places in big malls for introducing the product and motivating people to buy this unique shaver.
Innovative idea of prize of $50 for sales people who offer Philips to their customers consequently increased in sales in point sale and better product awareness. Apart from above, designated bus for Philips and have it moving around the market of electronic and let people to get in touch with product closely make them encourage to get familiar with brand and product and increase sales.
